Digital India programme

What is Digital India?  With the launch of Digital India programme, the government is taking a big step forward to transform the country into a digitally empowered knowledge economy.  PM is expected to unveil various schemes worth over Rs 1 lakh crore like Digital Locker, e-eduction, e-health, e-sign and national scholarship portal.  BharatNet in 11 states and Next Generation Network (NGN), are also...

Brand building essentials for every new startup

Story:It’s all about blockbuster storytelling. Give people something they can relate to – something nostalgic, something funny, and/or something simple. The story has to genuinely communicate the reason for both your own and your product’s existence. It must be an authentic, must touch hearts and connect with the audience on a personal level. While a need is fulfilled by a commodity, aspirational value is fulfilled by a brand....

Tools for Creating Perfectly Sized Images for Social Media Sites

If you use social media, you know what a daunting task it can be to properly crop, edit and upload a decent looking photo to your Facebook, Google+ and Twitter accounts. Each site has a different requirement for the size of the image and most of them have multiple images like Facebook with a cover photo and a profile photo. You can always just upload anything and use the rudimentary cropping tools on that particular site to...

Find LinkedIn Profiles with Google Search

LinkedIn, the largest network of professionals in the world, is also the favorite hunting ground for recruiters and staffing agencies. Whether you are looking for a list of college students who are currently interning at Facebook or a head hunter building a pool of presumptive candidates, LinkedIn will not disappoint. LinkedIn has a useful search function to help you find potential candidates but do...

7 traits to look for in B2B content marketers

Is content marketing a secret marketing weapon today? Not really. It is the backbone of most of the marketing communication. It is the gasoline of your social media efforts. It’s an opportunity for businesses to create the image of being a knowledge partner. It is a way to earn the respect and trust of the potential buyers. Demand Metric states that 90% of organizations now market with content. According to Marketo,...

Amazon most visited e-commerce site.

As ecommerce players battle it out for buyers’ attention, Amazon India has caught up with Flipkart and overtaken Snapdeal in terms of monthly unique visitors in May. According to data from Internet analytics firm comScoreData, Amazon India had 23.6 million unique visitors in May, edging past Flipkart narrowly. While Flipkart saw 23.5 million unique visitors, Snapdeal had 17.9 million in May this year. An annual comparison...